The Marketing Menagerie

The Marketing Menagerie

The Marketing Menagerie
3 Social Media Recruiting Tactics to Stop Immediately
- September 21, 2020
- Comments Off on 3 Social Media Recruiting Tactics to Stop Immediately
- by Laura
Not seeing results with recruiting on social media?

Have you been diligently spreading the good word about your product, service, or opportunity…

Only for it to fall on deaf ears?

Or worse, find all your hard work is resulting in being BLOCKED by friends and family, or a Messenger inbox full of angry messages?

Look, chances are you’ve been following your upline’s advice to the letter…

But unfortunately, your upline’s advice is probably REPELLING every single person that you’re trying to attract to your business!

And it’s not your upline’s fault; they’re simply using tired, old-fashioned strategies that might well have worked in the pre-digital age, but FAIL massively when taken online.

Social media has revolutionized the network marketing industry!

It allows for even your “average Joe” to connect with vast audiences spanning the globe.

But there’s an effective way to recruit on social media that attracts people to you, and there are a multitude of downright ‘cheeseball’ prospecting methods that will only pester, annoy, and perturb your potential recruits.

Sadly, most uplines aren’t “in the know,” and fail to recognize that social media recruiting is NOT traditional recruiting.

And most of what used to work offline, back in the pre-social era, has been left behind.

So, to keep you hip with the times, let’s explore three recruiting tactics you should STOP immediately, and then we’ll talk about the KEY to creating real social media influence.

Scripts can be a good thing.

Especially on a prospecting call, when you’re brand new, and you’ve got NO idea what to say.

But online it’s a different story.

“Copy/pasted” scripts, where the only thing that is changed is the recipient’s name, are hot GARBAGE.

Be honest:

Have you gotten one of these half-baked pitches? Did you feel anything other than profoundly annoyed?

These types of posts lack all authenticity.

There are so many of them circulating on sites like Facebook and LinkedIn, most people will immediately tune them out.

Adding in copious emojis, as in en vogue these days, only makes its artificiality more apparent.

Spamming people incessantly, especially with the same, “cookie-cutter” scripts, will only anger the recipient.

It’s no way to get people to know you, like you, and trust you, which is the foundation of successful social media prospecting.

What’s worse than copy and pasted scripts?

Scripts that start off with a smarmy introduction that’s meant to be personal, but comes off generic and hollow.

“Hey girl” is practically a trope at this point, and will drive away most people as fast as they can hit the delete button.

It’s especially annoying because it gives nothing of value to the recipient.

Relying on a “faux-familiar” introduction to catch your reader’s eye, and draw them into your “bait-and-switch” message, will only elicit an eye roll–at best.

Chances are, that recipient has already seen a hundred other such messages.

You need to stand out from the other marketers.

You need to lead with value.

That’s how you can start building the trust you need to succeed at social media prospecting.

This is one that we’ve started to see more recently.

People asking to post a message about their product, service, or opportunity on another marketer’s wall, feed, or page.

Here’s a real example…

“Hey girl! Do you care if I put a post on your wall for my business? I’m trying to hit a big promotion this month.”

First of all… YES, WE DO CARE!

We care because we’ve spent years and thousands upon thousands of dollars growing our tribe and teaching them how to grow their business, the right way, using attraction marketing.

Thus, if I’m going to put a post on my wall, it’s going to be something that’s going to actually SERVE my community.

No one who’s investing their time and energy into growing an audience wants to disrespect the relationship they’ve painstakingly built with their followers.

Is it time to DETOX from your upline’s out-of-touch advice?

Now, I don’t want to sound mean, because as I’ve pointed out before, your upline only has your best intentions in mind.

But if you’ve been taught any of the above cheesy prospecting tactics…

STOP RIGHT NOW!

These messages come off as desperate and amateur, like you don’t know how to build a REAL business.

Real businesses don’t waste time on social media to spam strangers, needily asking them to come and buy their stuff, right?

It’s not a good look.

Who would want to join someone building their business like that?

Instead, real businesses use proper advertising, where they lead with VALUE.

Leading with value is the KEY to getting people to know you, like you, and trust you on social media

What’s important about creating the “know, like, and trust” factor?”

Well, it creates rock-solid rapport, first of all.

And secondly, it’s the foundation of creating influence over people, so you don’t ever have to worry about pitching perfect strangers.

So how do you lead with value?

Well, there are LOTS of different ways you can do this.

It’s not like there’s ONE certain way that’s the magic “secret sauce” that’s going to get everyone to join your business.

Creating influence will take time.

But here’s a proven shortcut…

When you plan to start writing a post or recording a Facebook Live, ask yourself…

“What is one thing that I could share today that might be worth something to my audience?”

That’s the “trick” to value.

It’s about BLESSING your prospects’ lives and helping them grow their businesses

Every day create at least one valuable piece of content, whether it’s a Facebook Live, a post, or even an interview.

Help your prospects think like real business owners and they’ll respect you for it.

You’ll be amazed at the difference this makes in your results.

Once you start providing value people will join you because of all the value you’ve shared.

Then, when you have something new you’re doing, people will inquire in droves.

Because you’ve already led with value, built rapport, and created influence.

Once we figured this out, we went from having an $80 residual check to making multiple six-figures in our business.

Obviously, our results aren’t typical, but absolutely ANYONE can improve their prospecting results by scrapping the copy/paste, “hey girl” nonsense and instead, leading with value.

Actually serving people, while leveraging 21st century tools, completely changed our business.

That’s how we tapped into the power of social media influence

Now, if you’re new to this whole idea of adding value and creating influence without pitching, and would like to learn more…

Then I strongly encourage you to join us for a training where you’ll discover how to harness the power of social media influence to sponsor new teammates like a pro.

No need to spam your friends’ News Feeds, copy/paste “cookie-cutter” messages, or drop your company links all over the place.

You can be 100% authentic, feel great about how you “show up,” and absolutely CRUSH IT in your business

Look, we used to be “mall sharks”—and even hunted down prospects on the Vegas strip every weekend for two years.

Thank goodness those days are over for us!

The “old school” days can be over for you, too.

So if you’re ready to learn how to use the most cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more “moola” in your business…

Click here to start the training: https://elitemarketingpro.com/r/0BKwj

Guest Writers: Whit & Cari Higham
Super Affiliates
Elite Marketing Pro
The Marketing Menagerie
How to Become an Extraordinary Entrepreneur
- September 17, 2020
- Comments Off on How to Become an Extraordinary Entrepreneur
- by Laura
There are two types of entrepreneurs in the world…

Average entrepreneurs and extraordinary entrepreneurs.

And there’s a BIG difference between the two, especially in terms of how much money you can make and the kind of lifestyle you can achieve.

This post is intended for entrepreneurs who aren’t content to settle for average and don’t mind putting in a little elbow grease to become extraordinary.

So, if that sounds like you, and you’re willing to do whatever it takes, here are the seven steps to help build your network marketing business into something extraordinary.

Starting with…

First, you must make the decision to become extraordinary.

I know, sounds almost too basic. Yet most people never make a true commitment to excellence.

Now, the mere fact you’re reading this shows you’ve made a commitment to build your business, but that’s only half a step.

The full step is to make a FULL commitment to become truly great.

In my opinion, if you’re going to do something, you might as well be great at it.

What’s interesting is that the actions you must take may seem somewhat basic and elementary.

Yet they will make all the difference in whether you become extraordinary or whether you stay average.

You’ll see what I mean soon.

But that’s the first step: make the decision and commit. Only then can you proceed to build your network marketing into an extraordinary business.

Next…

This is a biggie.

You need to feel GREAT (not just good) about making money.

Seriously.

This is a big sticking point for a lot of people.

Many people develop these weird attitudes around money, success, abundance, and material things.

So you need to ask yourself…

What’s wrong with making a LOT of money?

From my perspective, there’s nothing wrong with it!

Money is a tool, just like a flame is a tool. With a flame, you can cook a meal, you can keep yourself warm, or you can burn down your home.

It all depends on how you use it.

Or look at a hammer: you can build a house, you can fix things, or you can kill somebody by smashing them over the head.

It’s all in how you use the tool.

And the same is true of money, which is just a piece of paper you can use to exchange value for value—that’s it.

Now, here’s how a lot of people think…

“If I have too much money, what are other people going to think of me?”

And sure, they might not say that, but they’re certainly thinking it.

You can tell by how they interact with money because, even when they’re trying to sell their product or service, they’re holding back.

We call it “selling from the heels,” because they don’t want to be too pushy or too aggressive.

And it all stems from a negative, limited attitude towards money.

But if you’re going to become extraordinary, you must equate money to service, where you make money by providing VALUE to people.

And if you feel good about providing value to people, then there’s nothing wrong with making a lot of money, right?

So, feel good about it.

In my opinion…

Money represents freedom and choices

It allows you to provide opportunities for you and your family.

It’s not about hoarding it, or simply having a big bank account.

So focus on what money can DO for you, and the experiences you can create in your life, and in the lives of the people around you.

If you feel good about money, you’re going to become a much more effective entrepreneur.

You’re going to have no problem asking people for money in exchange for your product or service, whether it’s in your marketing ads, over the phone, or in your one-on-one communication.

Making sure that you feel good about making a lot of money should be at the top of your list.

Next…

You must feel GREAT about selling.

A lot of people (erroneously) have this picture in their mind of a used car salesman, which creates an unhealthy attitude towards sales.

The truth is you don’t have to be slick, pushy, or aggressive to get your prospects to say “yes” and build your business, but you must feel good about network marketing.

Because here’s the deal…

Selling is exchanging value for money.

Somebody is going to PAY you something for the value you provide for them.

And that’s a great thing because none of us would have the luxuries we have in our lives if selling wasn’t involved in the process.

Think about it…

You’re reading this either on your computer or on your phone, right?

Somebody sold that to you.

Now, maybe it wasn’t a high-pressure sell.

Maybe you just walked into the store and said, “I want this.”

Still, there’s sales involved, because how did the idea of getting a computer or a new phone come into your mind?

At some point, you had to be convinced this is a product you wanted.

Somebody sold you on the idea, either through a marketing campaign, or online advertising, or face-to-face selling—there was selling involved that got you to buy the computer or phone, and now it makes your life better.

Everything you have in your life right now, all the luxuries you enjoy, somebody had to sell something in order for it to show up in your life.

Even if you’re not selling somebody face-to-face, you must feel good about the fact that you’re making a difference in somebody’s life, because the transaction provides value to them.

This is a trait every ultra-successful entrepreneur who has built an extraordinary network marketing business has: they take pride in their selling and are not afraid to make a sale.

Next…

You gotta believe in what you’re selling.

Because if you don’t feel good about what you provide to people, you’re going to have a very hard time coming up with the right words to use in your marketing, in your emails, and in your ads to effectively sell it.

So get a deep understanding of your product and exactly how it helps people.

Before I got started online, I sold financial products and services for eleven years.

I sold insurance, investments, and debt consolidation loans.

I got started when I was 19-years-old and knew nothing about it.

But, I was intrigued, and so I decided to dive into the products and learn everything I could.

I started feeling good about what I was serving people because I knew that I could make a difference in somebody’s life if they said “yes” to me.

And until I was able to get myself mentally to that point, I wasn’t very effective.

But when I started feeling good about what I was doing, I was able to transfer that enthusiasm through my presentation, using my words, to my prospects.

The same thing happens with whatever you’re selling, whether online or off.

There’s nothing magical about selling!

If you feel good about whatever you’re selling and know that it will make a difference in your prospect’s life, then your enthusiasm and belief will transfer.

However, if you don’t feel good about what you’re selling, then you have no business selling it, and you need to go back and either get excited or find something else.

It’s a tough, uphill battle if you don’t have a high level of belief in what you do.

I know some people who can fake it for a short period of time, but long-term, you’re not going to win or feel good about yourself.

And your customers are not going to feel good about what you’re telling them, because they’re going to sense that something is wrong.

So, if you want to build your network marketing business into something extraordinary…you’ve got to believe in what you’re selling.

The next step is…

I just mentioned that I started in the financial services business when I was 19-years-old, and I knew nothing about insurance, investments, or debt consolidation loans.

Imagine this…

I was 19 and sitting down with 45-year-old people, talking to them about their retirement, or college education for their kids, and their financial future.

I had to get really competent in order for them to take me seriously.

When you become competent, that breeds confidence.

And when you’re confident, people begin to say “yes.”

When I got started, I realized that there was a big, brick wall between me and my prospects, because of my age.

So the first thing I did was run to the bookstore.

This was 1995, so the Internet was just starting, so you couldn’t just download stuff and buy books online.

I started buying books on stocks, bonds, mutual funds, personal finances, investing, and taxes.

I subscribed to Money, Forbes, Fortune, and Kiplinger.

I started to dig in, so I could understand and speak the language of finance.

And within a short period of time, I started to sound and look like an expert in the eyes of my potential clients.

And remember what I said…

Competence breeds confidence

I would sit down with somebody twice my age and I could talk to them about stuff that they didn’t know about.

Suddenly, age became a non-issue.

So whatever you’re promoting, learn the product and the industry.

That way, not only are you going to be competent, but you’ll also feel good about selling it.

And when your prospects sense your competence, they’re a lot more likely to say “yes” to you.

Next…

Extraordinary entrepreneurs are passionate about marketing and dedicate a little bit of time each day to studying effective advertising.

There are classic books like Scientific Advertising by Claude Hopkins and Tested Advertising Methods by John Caples.

Even though these books were written 50 to a 100 years ago, but the principles are as true today, and are as applicable online as they were in old school newspapers and magazines.

So study them, and the ads in there, and seek to understand why they are classics.

Also, look at what other marketers are doing online.

How they’re communicating in emails, what they’re doing with their video sales letters, what they’re saying in their blog posts, how they’re posting to their Facebook page, and what kind of sales letters do they use.

Almost every day I dedicate some time to studying marketing.

My philosophy has always been that if you invest at least one hour a day to getting good at what you do, by the end of the year, that’s 365 hours.

I’ll give you a couple of weeks off for vacation, travel, whatever, so maybe 350 hours of improvement in one area, such as marketing, advertising, or copywriting.

Imagine if you did that for the next 12 months—one hour every day

Now, you’re not going to become the best marketer in the world in a single year, but you’re going to be in the top 3-5%.

And your income is going to reflect that. Because you’re going to know so much more about marketing and advertising and understand what’s really working.

Is that worth one hour a day?

I think so if this is part of what it takes to become extraordinary.

Finally, here’s #7…

As human beings, we’re hardwired to seek comfort.

When you’re sleeping at night and you get a little uncomfortable in bed, what do you do?

You toss and turn until you become comfortable, right?

If you’re sitting and you cross your legs and you feel some pain, you adjust yourself so that you can get comfortable.

By nature, we seek comfort.

However, as entrepreneurs, it’s like we’re going against nature because this business is an emotional roller coaster.

Things go wrong all the time.

You run an ad and it doesn’t generate sales.

Or, maybe it starts generating leads and generates sales, but the next thing you know, it gets disapproved or your account gets shut down.

Or, you make a sale, and everything is wonderful, and a couple days later, they cancel, and there’s a refund.

Then they send you nasty emails saying that you’re a spammer and that you scam people.

These kinds of things will happen, and…

You must get comfortable with the fact that it’s going to be uncomfortable

Some people are going to say “no” and not all your ads are going to kick butt.

There will be setbacks as you build your network marketing business. You’re not always going to make a lot of money from your advertising.

In fact, if you’re just starting to advertise, you’ll likely lose some money in the beginning, as you’re learning the ropes and gaining experience.

It’s an uncomfortable feeling, but you must get comfortable with it.

But if you don’t fight it, and if you’re okay with being uncomfortable for a period of time, I promise you that this emotional roller coaster will get a lot smoother.

Stay resilient and focused and you’re going to have a much easier time becoming an extraordinary entrepreneur.

Okay, those are the seven things!

But I have one more, because like all extraordinary entrepreneurs, I go above and beyond to deliver value.

A lot of people say, “take action!” but you need to make it a habit.

Anybody can watch a video, or Facebook Live, or attend a seminar, or read a book.

But, most people don’t take action on the stuff they learn.

Most people sit back, and think about how great it’s going to be when they implement—but they never do it.

When I was in the direct sales business, my old upline used to tell us this one thing, which I think was brilliant…

He’d say…

“Any time you go to a meeting, or a convention, or you read a book, or attend any kind of seminar, you should take notes. But here’s what you need to do when you take those notes: have a separate sheet of paper and write down your action items. List what you’re actually going to do. List exactly what action steps you’re going to take when you’re done.”

That’s what makes all the difference.

It’s not the number of books you read, or the seminars you attend, or the videos that you watch.

It’s the ACTIONS you take.

One thing that I’ve noticed is this…

All extraordinary entrepreneurs make taking action a daily habit

So commit to taking serious action this week; go out there and kick some butt!

And if you want to learn more about how to build your network marketing business into something extraordinary, then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects again.

Plus, you’ll see first-hand how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruits 70–100 new serious business-builders into his business each month.

We don’t teach theory, we teach practical strategies that you can take action on immediately to build your business to new heights.

So if you’re ready to get started…

Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp: https://elitemarketingpro.com/r/FEcp9

Guest Writer: Vitaly Grinblat
Chief Wordsmith
Elite Marketing Pro

Vitaly Grinblat is a serial entrepreneur, a husband and a father of 3 girls. Before joining Elite Marketing PRO as a lead copywriter, he spent over 10 years in direct sales as Top Producer selling Millions of Dollars in financial services products face-to-face, as well as recruiting agents into his business. In 2005 he decided to jump ship and go online.

Since then, he’s created a number of info-products, generated tens of thousands of leads personally and has written advertising copy that has produced 8-figures in sales.
The Marketing Menagerie
How to Strategically Repurpose Your Content to Maximize Traffic, Leads, and Sales
- September 10, 2020
- Comments Off on How to Strategically Repurpose Your Content to Maximize Traffic, Leads, and Sales
- by Laura
Imagine you’re at the grocery store, choosing between two apples.
Shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.

So, which do you choose?

Decisions, decisions.

On a whim, you place one in your cart and drop the other right back into the bunch.

And that’s that.

But here’s some food for thought…

What becomes of the apple you left behind?

Unfortunately, there’s a pretty good chance it up in the garbage.

In fact, roughly 50% of all produce is thrown out of grocery stores, at the cost of roughly $150 billion annually.

The average American family of four squanders $1,600 worth of perfectly good produce per year.

Generally speaking, people are wasteful.

And that waste comes with a hefty price tag.

And this doesn’t just apply to what you’re neglecting in your fridge (…or how much time you’re spending on Facebook).

You need to be wary of unforeseen waste in your business too.

In fact, if you’re marketing online…

One of the greatest enemies you face comes in the form of waste!

With everything there is to do…
- Building your audience
- Engaging them
- Branding yourself
- Writing blog posts
- Going Live
- Crafting killer ads
- Emailing your list
- Following up one-one-one
- Automating your sales process
…you simply can’t afford to waste any time, energy, or effort, because that’s a TON of content and media you gotta write, record, produce, and design.

Unfortunately, though…

Most marketers are flying blind when it comes to their content creation strategy

I’ve got good news, though.

Chances are you’re overthinking the process and can dramatically reduce your workload by squeezing the maximum amount of value out of everything you create.

History teaches us to find hidden opportunities to repurpose what would otherwise be wasted.

What do I mean by that?

For starters, stop thinking of a blog post as just a blog post, or a Facebook Live as just a Facebook Live, or an email as just email.

To see what I mean, let’s look at an old-school example from the most unexpected of places.

How Henry Ford turned trash into treasure

Think about the great American pastime of grilling.

You know, backyard barbecues by the pool with hot dogs, burgers, and endless cans on ice.

That aroma of grilled meat over charcoal represents pure Americana, doesn’t it?

Well, charcoal itself has a pretty fascinating history.

And it’s also a brilliant lesson in marketing too.

Let’s rewind back to the early 20th century.

Henry Ford was busy selling an absolutely insane amount of automobiles to the American public.

By 1919, one million Model T’s were flying off the assembly lines

Now, those vehicles required a ton of wood to assemble.

From the frame and the spokes to the interior and beyond, Ford quickly realized that he needed acres of forest if he wanted to keep his company’s momentum going.

So Ford befriended a Michigan real estate agent named Edward G. Kingsford with the intention of investing in land in upstate Michigan to harvest the necessary timber to meet the demand for the Model T.

And so he did.

300,000 acres worth.

But there was a slight problem…

Ford’s sawmill was producing an insane amount of waste

…in the form of mountains upon mountains of sawdust.

Ford didn’t like the idea of seeing these raw materials cast aside.

So, working with a chemist, Ford discovered that he could combine the sawdust with tar and cornstarch to create charcoal briquettes.

And with the help of Kingsford, Ford began selling his excess briquettes to industrial smokehouses.

Trash into treasure!

And now you know where Kingsford Charcoal gets it’s name.

However, there were so many briquettes being produced and not enough salmon in the world needing to be smoked, so they had a surplus of inventory.

Ford then came up with an idea…

(Hint: this is where the concept of repurposing really comes into play)

Based on his own decadent camping experiences with the likes of Thomas Edison and Harvey Firestone (of Firestone Tire and Rubber Company)…

Ford decided to manufacture “picnic kits”

…to be sold at Ford dealerships across the country.

These kits included charcoal briquettes and portable grills, and marketed the idea of families going camping and grilling in exotic locations.

It was a hit.

And popularity soared even further in 1951 when the Weber grill was invented.

And the rest is history.

It all started with sawdust, though.

What would otherwise be waste eventually grew into its own empire.

Pretty cool, right?

Now let’s return to your business.

How to discover your own “sawdust”

Take Gary Vaynerchuk as an example.

The guy’s a master at repurposing and distributing content.

Each episode of The #AskGaryVee Show is broadcast live on Facebook, uploaded to YouTube, converted into a podcast, turned into blog posts, and clipped into micro-content for social media (and I probably missed a few steps along the way).

See how that works?

I even got the idea for this post watching a video where he made the following comment:

I want you to take a step back and ask yourself how you can create a weekly podcast or a daily video show that can lead to other pieces of content or micro-content. It’s all sawdust. I’m fascinated by sawdust. It’s the byproducts of your output whether you’re a podcaster or a writer or entrepreneur. It’s someone who took the sawdust after cutting a bunch of 2x4s, repackaging it and then selling it. Figure out your sawdust.

Now, this might not directly reference the Kingsford Charcoal story, but I got inspired to read more about sawdust, and turn that story into a Facebook Live.

Think about that for a second…

How to 10x your content creation with minimal effort

To recap: this blog post began its life as a Facebook Live.

Afterwards, that Live was uploaded to YouTube, converted to a podcast on SoundCloud, and turned into a blog post (which you’re reading now), which will get shared across Facebook, Twitter, Pinterest and LinkedIn.

And it all started with a passing comment.

Additionally, this story could also be used on a webinar, in a sales letter or video, or as a talking point in any type of presentation or conversation.

The takeaways here?
1. There are endless opportunities to repurpose and repackage anything you produce to get more mileage from it
2. Each piece of content you consume is an opportunity to create something of your own
Seriously, read something recently that inspired you?

Heck, did you learn something new this week?

Awesome!

Write about it. Post about it. Record something about it.

A single idea could be the catalyst for a blog post, video, email, or all of the above.

In short, you should never let your potential sawdust go to waste.

Creating a more efficient content process

Perhaps the key to making all of this work is devising a plan.

You see, when you have too many ideas floating around in your head, a few of them will get lost in the shuffle.

So planning out your content in advance ensures your good ideas don’t fall by the wayside.

My first rule?

Never consume a piece of content without producing something in return.

Whenever you read a blog post or watch a video, take notes in some way, shape, or form.

That way, you better retain what you’ve learned and can put your own spin on it, when it’s time to share it with your audience.

There are so many tools out there to help you keep track of your ideas and inspiration, too.
- Evernote,
- Pinboard,
- Instapaper,
- Pocket,
- Good old fashioned pen and paper!
…you name it!

Using these tools, you can quickly build up a bank of ideas, which will leave you with no shortage of inspiration for future content.

That way…

You don’t have to worry about inspiration magically finding you

…it’s already there.

So next time you sit down to compose or record something, you already have a valuable lesson to share.

And ideally, you also have your “sawdust plan” ready to help you squeeze even more out of what you create.

Listen: content creation is one of the biggest pain points of most marketers.

That’s why repurposing and repackaging your content is so vital.

You should never let your hard work go to waste.

And by creating a wide variety of content types for your audience to consume, you’ll be sure to maximize your chances of finding new prospects on the social network where they like to hang out.

Are you ensuring your content doesn’t go to waste?

Okay, so we’ve discussed how to create a whole bunch more content without spending a whole bunch more time doing it.

And that’s great.

But here’s the thing…

In today’s age, just creating content isn’t enough.

You also need to have a comprehensive TRAFFIC strategy for…
1. Targeting the right audience
2. Building that audience
3. Engaging that audience, and
4. Converting that audience into clicks, leads, and sales!
You can create content until you’re blue in the face…

But if you don’t have a marketing plan to drive traffic, no one will see all your hard work

Luckily this doesn’t have to be an expensive or time-consuming proposition…

Because we’ve put together a step-by-step tutorial that reveals our exact advertising process in a 100% FREE online workshop, hosted by none other than Tim Erway, co-founder and CEO here at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in online revenue (and counting).

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here: https://elitemarketingpro.com/r/n9bzr

Guest Writer: Andrew Draughon
Director of Content
Elite Marketing Pro

Andrew Draughon has served the online marketing space for over a decade, working in the natural health, Internet marketing, and digital network marketing industries. Today, as the Director of Content at Elite Marketing Pro, Andrew’s calling is helping our community members find their voices, build their brands, and add unique value to the marketplace through the art and science of storytelling.
The Marketing Menagerie
Blending “Old-School” with New-School Network Marketing to Create Even Faster Results
- September 3, 2020
- Comments Off on Blending “Old-School” with New-School Network Marketing to Create Even Faster Results
- by Laura
Online vs. offline marketing. It can seem like the “battle royale” of our times when it comes to how you should build your business because folks in either corner are constantly slugging it out saying their way is best.
It can get ugly!

But what if it’s not either/or?

What if you could do both (…and get even better results to boot)?

Read on and I’ll show you how blending the two is more effective than sticking with just one camp or the other.

Why the Internet works (so well) for network marketers

Question: as a network marketer, what are some of the things you’ve been told?
- Create a list of 100 people.
- Talk to friends and family.
- Fake it until you make it.
- Go for “No.”
- “No” doesn’t mean “no forever.”
- The fortune is in the follow-up.
- It’s not selling, it’s sharing.
- Share with everybody within three feet.
- If they can fog a mirror, this would be a great opportunity for them.
- Give home presentations.
- Hit people up in the malls.
These are all old-school, traditional, belly-to-belly ways to market.

What’s funny is that there are a lot of similarities here to how you should take your network marketing online.

The Online “Three-Foot Rule”

Especially if you’re first starting out, you should talk to everyone within “three feet” of you online.

No matter the social media platform, if someone connects with you, you should reach out and start networking.

For instance, on Facebook, you should send a personal message to anyone who…
- Sends you a friend request
- Likes or shares one of your posts
- Comments on a post or an ad (more on this in a moment)
Ask them about their business and goals and see if you can determine what they’re struggling with.

The Online “List of 100”

Here at Elite Marketing Pro, we recommend using Facebook’s advertising platform to connect with people who are already invested in the network marketing industry.

…and thus aren’t skeptical your business is a “pyramid scheme” or “scam.”

You can make lists of targeted “interest groups” highly likely to respond to your offer—for instance, the followers of a big name guru like Tony Robbins or Robert Kiosaki.

So instead of making a list of 100 people who very likely aren’t interested in starting a business, now you’re actually talking to people who’ve been bitten by the “entrepreneurial bug.”

No more dealing with unresponsive friends and family members.

No more getting rejected by strangers in whatever strange land you find yourself prospecting.

Talking to people who are already interested is more than half the battle, so your closing ratio will soar.

At the end of the day, though, traditional and online methods are similar, because much of the time you’re still going to hear “no.”

That’s just a fact—it’s still a number’s game.

But, it’s also true that “no” can simply mean it’s not the right time.

Hence the timeline advice…

The fortune is in the follow-up.

How Follow-Up Works Online

There are many forms follow-up can take online, and many of them are completely automated!

You can follow-up via email.

You can follow-up by providing content on your blog.

Follow-up can mean broadcasting a Facebook Live.

It’s a brave new world with today’s technology.

You’re not limited to the phone.

Social media is a highly-leveraged and largely automated follow-up channel.

You can also text message or host a webinar.

You have SO many options.

But what’s important to remember is that you’re still talking to people.

Traditional and online network marketing overlap each other in that you’re going to have to talk to people with either method.

Let me say that again…

You’re going to have to talk to people!

Because if you’re not…
- Reaching out and talking to your leads,
- Connecting with your audience,
- Getting out there and making connections, and
- Eventually automating everything possible
…you’re not building a real business.

You know, I was talking with a coaching client the other day.

One of the things this individual said was…

“This is a lot of hard work!”

Well, I’m going to be dead serious with you for a moment—it is hard work.

Whether you’re doing the traditional method of building your business or you’re building online, it’s still work.

Especially in your first year—you can’t avoid it, you can’t get around it, you can’t wish it away, you can’t hope there’s an easy button…

You just need to do the work.

I mean, seriously…

You can’t spell “networking” without “working!”

Your first year you’re online is the most critical in your network marketing.

This is your year of building trust.

It tends to take a year of being online, a year of consistently being seen by your audience, a year of providing value, education, and training—for people to grow to trust you.

It’s easy to get distracted.

It’s easy to lose focus

Imagine this…

You’re teaching everybody how to build one business, and all of a sudden you veer off and start promoting something else (and then something else).

If you do that within your first year, you’re going to lose trust with your audience.

If you’re always looking for the next thing you won’t be able to focus on the task at hand.

So don’t waste time starting over again and again…

Commit to twelve solid months of delivering value to your audience

Think about it…

If you’re dating someone, you’ve got to commit to them.

When you’re in a relationship, you’ve got to show up every single day.

It’s the same dynamic with your audience:

You’ve got to show up, keep your word, and fulfill expectations.

The moment you disappear, the moment you veer off-course, the moment you come up with a new product (or service or offer), you’re going to break that trust.

And it’s hard to get back on track when you don’t show up.

So commit to the process, because…

You’re becoming the go-to authority they’re seeking

If you show up, you’ll become the trusted recommender.

So, it’s time to ask yourself…
- Are you committed to staying the path?
- Are are you committed to following through?
If you are, then don’t try to avoid the work.
- Learn how to build those relationships!
- Learn how to offer the presentation!
- And learn how to follow-up with people using the tools available today.
Find out what’s going on in your prospects’ world and match your product to their need.

There’s always a problem—become the solution provider!

There are problems galore out there.

Become the master at solving problems and you’ll always be the go-to person—you’ll always be the person they want to join.

So, the answer to online vs. offline network marketing?

Blend online and offline to your utmost advantage!

You can…
- Follow up easier through the Internet than you ever could before.
- Easily connect with over 100 people every single day using the Internet.
- Get more “nos” faster to get to your “yeses” sooner online.
- Show people your presentation, without having to invite them to a hotel or home meeting.
And you can do it all online.

You can do so many things that traditionally done offline and blending them with the online world.

Sure, there are some technical skills you need to learn, and you’re going to get frustrated at first—that’s the experience we all have.

But you need to realize that if you’re reading this article today, you are among the smallest percentage of people that actually understands how to build a network marketing business online.

You are a minority in this industry (use it to your advantage!)

Give yourself twelve months.

Commit to the process and make sure you’re taking action every day.

It’s your opportunity right now to “embrace the blend” and be one of the pioneers in the network marketing space who are successfully building their businesses online and doing what it takes to move forward.

You have the opportunity—right now—to be a part of the transformation of the network marketing industry.

After all, we know that’s where the industry is going.

There’s no way around it.

In ten years, you won’t even recognize the industry.

But one thing will always remain the same: network marketing is one of the most powerful ways a person in a nine-to-five job can step out and start learning what it’s like to build their own business.

So be a pioneer.

Get out there and connect with people, make some mistakes, and have some fun!

Ready to blaze your trail?

Then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects again.

Plus, you’ll see how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

So if you’re ready to get started…

Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp: https://elitemarketingpro.com/r/FEcp9

Guest Writer: Chef Katrina
Director of Client Experience
Elite Marketing Pro

Chef Katrina is the Elite Marketing Pro Community Insider. Her passion is building and supporting this Elite community of entrepreneurs. She has created her own products, is a sought after speaker, and a top Elite Marketing Pro Affiliate.